From design to data

I started as a creative, designing websites and visuals that helped businesses stand out. But I was always curious about what happened after people clicked or scrolled away. That curiosity pulled me into performance marketing, where design meets data and strategy turns ideas into measurable results.

Built across industries, shaped by change

I’ve worked across more industries than I can count—tech, SaaS, data, e-commerce, logistics, agencies, and local businesses. Each one brought new challenges, new lessons, and a front-row seat to how fast things can shift. One week you’re planning a product launch, the next you’re navigating an acquisition or a round of layoffs. It taught me how to adapt fast, think clearly, and stay grounded no matter what’s changing.

Why I built ajp digital

After years of helping brands grow under someone else’s vision, I wanted to create something rooted in clarity and collaboration. ajp digital is that space. It’s where I bring together design, strategy, and data to help businesses move forward with focus and confidence—whether that means launching something new, cleaning up what’s messy, or uncovering new opportunities for growth.

I’m also building with my family in mind. My long-term goal is financial freedom and stability, not just for us but to create opportunities for others along the way.

Beyond the work

Life’s full and that’s how I like it. I’m a mom, wife, and friend who loves being with my family and capturing the moments in between.

I stay creative through photography and cars, blending design, motion, and storytelling in ways that always inspire new ideas.

Helping others comes naturally to me. Whether through work or community, I’ve learned that growth happens when we stay curious and keep showing up.

To me, marketing is about people — the ones behind the brand and the ones you’re trying to reach.