Brand Guidelines

About ajp digital

ajp digital is built on creativity, clarity, and collaboration, helping people simplify, grow, and achieve results that are both human and data-backed.

Mission

To blend design, strategy, and real insights into work that feels approachable, steady, and lasting.

Vision

To create meaningful connections through creativity, simplify the complex, and show that growth doesn’t have to feel forced, it can be natural, real, and human.

  • I started as a creative — designing websites, building graphics, and making things look good. But I couldn’t stop asking: what happens after? Do people stay? Do they click? Do they buy? That curiosity pulled me into content, data, and strategy.

    Over the years, I’ve worked across tech and creative spaces with teams in engineering, sales, product, and leadership. I learned the best results come from collaboration, not silos. I also lived through the exhausting cycle of jobs, interviews, and layoffs — and realized I didn’t want my creativity or future defined by someone else’s decision.

    That’s why I started ajp digital.
    It’s not just about digital marketing. It’s about creativity, clarity, and collaboration. It’s about keeping things simple, growing steadily, and grounding everything in real results backed by data. At its core, ajp digital is human: approachable, professional, and as real as it gets.

    • Creativity → fresh ideas, design, and storytelling.

    • Clarity → simplifying the complex into something understandable.

    • Collaboration → working with people, not just for them.

    • Realness → no fluff, no gimmicks, just genuine growth.

    • Results + Data → creativity is only powerful if it’s backed by insight.

    • Primary Logo: Circular black “ajp” wordmark.

    • Variations: Black on white; white on sage.

    • Clear Space: Keep at least the width of the “j” around the logo.

    • Restrictions: No stretching, recoloring (outside palette), shadows, or effects.

  • Tone:

    • Warm, human, and collaborative.

    • Professional, but never stiff.

    • Clear and confident, not corporate.

    Do Say:

    • “I help you simplify and grow, with real results backed by data.”

    • “Let’s figure out what’s working, fix what isn’t, and make it easier.”

    Don’t Say:

    • “We leverage synergies to maximize your omni-channel ROI.”

    • Photography: Natural lighting, candid, everyday details, lifestyle/work blends.

    • Design Elements: Minimal, lots of white/gray space, sage accents.

    • Icons: Simple line icons in charcoal or sage.

  • Headlines: Montserrat Bold (modern, strong)
    Subheadings: Poppins Medium (clean, approachable)
    Body: Inter Regular or Roboto Regular (clear, simple)

    Style:

    • Headlines → sentence case.

    • Body → conversational and human, not corporate.